Jerry.ai
September, 2022
Role
Product Designer & Researcher
Client
Jerry.ai Design Team
What’s Jerry.ai?
Built on 2017, Jerry.ai mobile app offers AI-powered vehicle and home insurance comparisons and personalized insurance quote.
A 3-days Design Challenge Task
Redesigned the 1st estimated quote of insurance experience at Jerry.ai.
The Double-diamond design thinking process
001
Discover - User and Market Research
002
After conducting 30+ user surveys and 5 1-1 user interviews, I found there were major group users like Elisa who just bought a new car and looking for insurance.
When users like Elisa choose insurance, they cares about …
But they feels hard to learn and choose an insurance, because …
Therefore, most consumers prefer to contact an experienced agent from a broker or insurance providers like TD Insurance to learn ‘personalized’ auto insurance ‘quote’.
However, exploring a reliable agent and communicating with them might take a lot of time, and the final quote we received might be biased. Thus, if there is an insurance company provides the digital insurance purchasing experience …
Then, the AI-powered personalized insurance quote company, Jerry.ai paves a new road and is beloved by its digital insurance quote experiences.
Define - HMW statement
003
But if the user requests their 1st quote from Jerry.ai, it might be different from their final price, as they need to pay for their credit report to get the final price.
Therefore, how might we help users reduce the negative experiences on Jerry from requesting their 1st ‘estimated price’ quotes to their final quote to buy it?
Develop - Audit Current Experience
004
Let’s take a look at how Elisa requests an auto insurance quote from Jerry.ai app now 🤔️
But it made Elisa feels frustrated at 2 main experiences … 😥
No. 1
When a quote is generated, Notification Message on Inbox is unclickable.
No. 2
Unclearly actionable information like ‘Basic Plan’ and information architect takes a long time for Elisa to understand it’s not a final price.
Then, I explore 20+ fintech and social apps to get inspirations 🔍
1. Most insurance marketplace apps offer a sorting filter, surface related price/ benefits/ provider’s brand
2. Highlighting the one-click apply CTA button after the quote’s information or offers
3. Messages in the notification box are clickable for most apps
Develop - Generating Ideas
005
Develop - Explorations & Iterations
006
The New User Journey
1st UI Framework & Design Exploration
1st Usability Testing Task & Results
2nd UI Framework & Design Exploration
Final - Design Solution
007
New Design Highlights
Interactive Prototypes
Next Step
- How can we make stakeholders be happier?
Business ✅
How it impacts the Northstar metric of Jerry, overall quote conversion rate, user retentions, and NPS score?
Users ✅
How can I find the insurance I am qualified for and the cheapest in a seamless way?
Design ✅
Improvement on design sprint efficiency, feedback from Customer Success Team and other related stakeholders
Without a design system guideline, how to build components based on the existing mobile product
Reflection
Appendix
008
